One of the most powerful tool in social media — #HASHTAG.
A tool that links social media posts and categories posts by keywords. In other words, after using or marking #hashtag on a keyword or topic, every user is able to find all the same or similar categories by clicking the keywords or topics. #Hashtag was initially launched on Twitter, but it has became a general tool for most of the social media, such as Instagram, Blog and Pinterest.
It can be considered as one of the creative ways to promote products, ideas or events on social media. It is quite a powerful tool however it is often misused or misunderstood by users.
How to make use of this power?
1. Choose the right key words
The most significant way to make use of hashtag is to use the right words for hashtaging. By using the right word, it would create an effective result even by using one hashtag only. For example, #ootd (Outfit Of The Day) is one of the most well-known hashtag for consumers to use to search for an outfit and it helps to link all the brands together. This hashtag is one effective tool that is simple, direct and effective.
2. Do not overdo it (do not add hashtags to every single word)
By adding hashtags to every single word in each post, it does not add value to the company or brands, it could cause the consumers or readers to feel that the brand is trying too hard or oversell instead. In other words by overdoing hashtags, it could cause harm or be disadvantageous to your brands. Therefore, a post with 2 to 4 hashtags is the best way to achieve the most effective result.
3. Do use hashtags to engage with readers or customers
Hashtag has the ability to connect any brand with any topics in the world, therefore, it will create new readers or viewers who wants to know more about the brand existence. This would also provide additional opportunities for the company to engage with their readers or customers. If the readers or consumers like the company and their brands, they are more likely to help spread the word about that brand to their family and friends through social media.
As mentioned before, hashtags must be used wisely otherwise it could annoy customers.
4. No space in between
In every hashtag, there are no spaces or punctuations in between as it may break the link.
5. Do not NOT use hashtag
Of course, the most important point is DO NOT NOT USE HASHTAG! This is simply because it could be used as one of the most powerful tool for marketers to promote their products or brands to consumers.
To know more about #hashtag?Check out this –>
What do you think about #hashtag? Do you think it is an effective tools or an annoying tool?