#hashtag

One of the most powerful tool in social media — #HASHTAG.

A tool that links social media posts and categories posts by keywords. In other words, after using or marking #hashtag on a keyword or topic, every user is able to find all the same or similar categories by clicking the keywords or topics. #Hashtag was initially launched on Twitter, but it has became a general tool for most of the social media, such as Instagram, Blog and Pinterest.

It can be considered as one of the creative ways to promote products, ideas or events on social media. It is quite a powerful tool however it is often misused or misunderstood by users.

How to make use of this power?

1. Choose the right key words

The most significant way to make use of hashtag is to use the right words for hashtaging. By using the right word, it would create an effective result even by using one hashtag only. For example, #ootd (Outfit Of The Day) is one of the most well-known hashtag for consumers to use to search for an outfit and it helps to link all the brands together. This hashtag is one effective tool that is simple, direct and effective.

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2. Do not overdo it (do not add hashtags to every single word)

By adding hashtags to every single word in each post, it does not add value to the company or brands, it could cause the consumers or readers to feel that the brand is trying too hard or oversell instead. In other words by overdoing hashtags, it could cause harm or be disadvantageous to your brands. Therefore, a post with 2 to 4 hashtags is the best way to achieve the most effective result.

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3. Do use hashtags to engage with readers or customers

Hashtag has the ability to connect any brand with any topics in the world, therefore, it will create new readers or viewers who wants to know more about the brand existence. This would also provide additional opportunities for the company to engage with their readers or customers. If the readers or consumers like the company and their brands, they are more likely to help spread the word about that brand to their family and friends through social media.

As mentioned before, hashtags must be used wisely otherwise it could annoy customers.

4. No space in between

In every hashtag, there are no spaces or punctuations in between as it may break the link.

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5. Do not NOT use hashtag

Of course, the most important point is DO NOT NOT USE HASHTAG! This is simply because it could be used as one of the most powerful tool for marketers to promote their products or brands to consumers.

To know more about #hashtag?Check out this –>

http://elizabethcamilia.wordpress.com/2014/10/18/161/

http://elizabethcamilia.wordpress.com/2014/10/13/how-to-distinguish-appropriate-hashtags-for-your-personal-branding-and-business/

What do you think about #hashtag? Do you think it is an effective tools or an annoying tool?

Never stop exploring — North Face

Here is a distinct type of commercial developed by North Face on how to promote their product to consumers. Hope you like it!

Instead of using social media, vending machine or content marketing, they created a ‘sudden sporting challenge’ for consumers who visited their store in Korea, which implies the motto of North Face, ‘Never Stop exploring”!

While consumers shop in the store without any suspicion, all the racks of clothing will suddenly ‘rise’ up’ and the floor starts to move and disappear. Consumers in that situation have no choice but climb the side wall.

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At that moment, a north face jacket will be lowered from the ceiling and a notice flashing from the screens displaying that the customer has 30seconds to grab the jacket for free.

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Within the 30 seconds, consumers would have to climb higher up the wall and jump to get the jacket.

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Once they get the product, it belongs to them! Otherwise, they will miss the opportunity to get the free item from North Face.

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Here is the full version of video:

If you’re one of them, will you do it? Do you think this is a good strategy to promote your product? Feel free to share with me your thoughts!

Ads of the day from Coca Cola.

Have you watched Coca Cola’s marketing campaigns?

Honestly, I am not a fan of Coke BUT I am impressed with every single marketing campaign that they do! So, today, I would like to share with you the top 8 marketing campaign made by Coca Cola in different countries such as Singapore, United Kingdom, India, Columbia, America and Italy.

Of course, these are all just based on my own preferences. BUT please continue reading this blog even if you’re not a Coke fan, IT MAY IMPRESSED YOU TOO!

1. ‘Happiness’ machine campaign

In 2010, Coke launched a new campaign named Happiness Machine, which placed a vending machine in one of UK’s university. Their aim is to ‘bring positively, optimise and fun into UK students lives by delivering up a lot more than they bargained for’.

2. Filipino

In 2011, instead of using a vending machine, Coca cola co-operated with their agency partners at McCann/ MRM Philippines. They filter out several profiles to understand each individual’s story such as the reason why they work overseas, the challenges they faced as well as the reason why they are longing to back home. In the end, they chose three individuals among all interviewed and helped them to achieve their wishes, which is to go back to their hometown and see their family members. In fact, this is my favourite campaign among all, as it makes me homesick as well…

3. ‘Hug Me’ machine campaign

This is another marketing campaign that was launched in the National University of Singapore (NUS) in the early 2012. It is called a Hug Me Machine campaign. Rather than paying the machine to get a coke, you just have to hug the machine and it returns the favour with a coke! This implies that happiness can be simple and fun.

4. ‘Dancing vending machine’ campaign

At the end of 2012, Coca Cola executed another campaign and shared their happiness with students in South Korea. Just like the video shows, what the students need to do is just to dance with the person who dancing on the screen. The better the person dances, the more bottles of coke they will be rewarded with. However, there are not only cokes, but also some random gifts that were rewarded to them.

5. ‘Small World Machine’ campaign

In March 2013, Coca Cola tried a different way of marketing to fascinate their customers. They created a moment of connection between India and Pakistan. It is a machine that offered a chance for people who are in India and Pakistan to communicate via a live portal whereby they are able to touch hands with each other even though they are miles apart. As this campaign is named Small World Machine, they were trying to ‘make’ the world smaller and get everyone to get in touch.

6. ‘Fair play machine’ campaign

At the end of 2013, Coca-Cola placed two vending machines in San Siro Stadium, one each side of the entrance in the stadium. Both the vending machines are connected by video and audio. The special point of this campaign was by pressing the button on the machine, you would send a coke to the machine on the opposite side of the stadium, instead of getting it for yourself.

7. ‘Make a new friend’ campaign

In May 2014, Coca cola surprised their customers with another brilliant campaign. They designed a bottle of coke that can only be opened by another bottle. The concept of this idea is ‘pushing’ people to make a new friend, as you can’t open the bottle without another bottle.

8. ‘Happiness from the Skies’ campaign

Last but not least, in the same month, they also launched a different kind of campaign. This time, Coca Cola Singapore cooperated with the Singapore Kindness Movement. As the foreign workers in Singapore are always treated as ‘invisible workers, therefore, Coca Cola Singapore would like to send their kindness and show their love to the foreign workers working in Singapore.

How do you think about these brilliant concepts? Do you think it is a effective market strategy? Share with us!

7 current digital trends in 2014 and beyond.

Wondering what’s the current digital trend?

One in every 5 people own a smartphone, One in every 17 people own a tablet in the world

According to research, e-marketers expect that there will be 4.55billions of smartphone users worldwide in 2014 and the users will increase by 0.22billions in 2015, which is an extreme and terrify statistic. As the number of smartphone users increase, the metrics of network user will increase as well. By following the digital trends and using the right strategies for each trend, it will definitely help a company from a digital aspect.

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Here are some digital trends for the year 2014 and it may sustains to 2015.

#1 Less words, more visual

Nobody likes to read! We tend to watch more than read, which is why Instagram is the fastest growing social media site globally when compared to all the social media sites (even faster than Facebook).

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Therefore, engaging with more visual properties such as video content should be one of the marketing strategies companies utilize.

#2 Content marketing

A technique of creating value and consistent content with the intention of changing consumers behaviours to increase acquisition and retention of customers. It helps to drive more traffic to your website than Search Engine Optimisation (SEO).

According to research:

  • Content with images get 94% more views than those without images whereas, 80% of those conversion are increased by using videos.
  • 90% of consumers find custom content useful

Example of content marketing: Ebooks, Social Media, Podcast, EDM (electronic direct mail) Website, Blogging, Video content

#3 User engagement and value optimisation

Customer engagement is essential for the acquisition and retention of customers. To understand customer engagement, companies could use web analytics such as Google Analytical to track the visitors to their website. It will show the number of users, their source and their journeys through the sites to businesses.

By doing so, businesses could promote their products and services to the customers according to what they searched for and their preferences. It’s definitely a cost effective way to engage with customers and create value for customers.

#4 Social media

Nowadays, social media is the one who leads the way while brands have to follow suit. It becomes a significant part of building digital footprint. It is a social group of people who create, share and exchange information and ideas through network. This intricate world of networking is an opportunity for all businesses to tap in.

#5 Search Engine Optimisation (SEO)

The process of delivering relevant content in the search result list and encourage searchers to click through. In other words, it is a system of showing what are people searching for, the actual search keywords typed into search engines and which search engines are preferred by their targeted customers. The more frequent a site appears in the search listing, the more viewers it will gain from the search engine’s users.

To make your site SEO-friendly…

  • Make sure your contents would attract users to share it
  • Build usability and high quality design into your site
  • Make your site easy to navigate by simply a few clicks.
  • Choose the right keyword to generate traffic
#6 Mobile marketing

According to the report,

  • 91% of households have their mobile phones within arms reach 24/7;
  • 48% of emails opened and read on mobile devices;
  • 35% of all search engine traffic comes from mobile devices in 2014.

To get the attention of consumers, marketers could send a short message or content to their mobile phone.

#7 Email marketing

A direct marketing strategy by sending commercial message to a group of people with email is one of the cheapest and fastest way to engage with consumers but it will not be as effective as other techniques because not everyone will read it. A report showed that within an average of delivery rate of 56% everyday, there are 20% of the messages that were rejected and 8% that were filtered. However, looking from the optimistic side, the click through rates and conversion rates increased by 14% and 10% respectively.

So… THE BEST WAY TO APPROACH CUSTOMERS DIGITALLY IS TO BE CONSCIOUS OF THE CURRENT DIGITAL TRENDS AND TAKING ADVANTAGES OF IT!

Hope that you find these ideas useful and could assist you in your company report. Feel free to add comments or share your ideas if you have any trends or techniques that you think it’s important and useful.

Also, let’s talk about what are the most significant changes and important trends will occur in 2015 at the comment box below!

Cheers! 🙂

Surprise Prank = Great way to advertise??

“It is always funny to watch someone else get scared!”

Don’t you agree with this statement? It could make your day if you have the opportunity to prank someone! And so this is exactly how the marketing team of the movie ‘Carrie’ promoted their movie.
To promote this movie, they set up many hidden cameras in a coffee shop at New York City and had an actress pretend to have telekinetic powers to scare the patrons of this coffee shop which was made into a video and posted on youtube. From the video, it presented the idea ‘what if telekinesis was real’ which is one of the freakiest things ever. By setting up the trailer as a prank instead of the usual commercial trailer, it is an alternative way to promote the movie and increase the number of views on Youtube. As social media users are more likely to share a interesting prank video instead of a normal movie trailer. Hence, it could help increase the curiosity of consumers toward this movie.
Well, I never knew about this movie until I watched this ‘brilliant coffee shop prank’ on Youtube.  But, to be honest, I didn’t watch the movie even after watching the official commercial video. It is probably an interesting and good way to promote the movie to the public via social media but it wasn’t tempting enough to attract people like me to watch it. WHY?
1. Too extreme! It freaked me out even though I was just watching a trailer of the movie

2. This movie is the third remake hence the storyline would be similar to the first movie and from the trailer there does not seem to be anything more or different.

3. I am not a big fan of horror movies therefore i did not watch this movie.
Let’s watch and check out how do you feel!

 

 

Attention: Jaywalkers!

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Nobody likes to wait, no matter if you’re a pedestrian or a driver, we just don’t like to wait! Meanwhile, it creates a problem: “HOW CAN WE MAKE OUR CITIES SAFER PLACES?”

In the beginning of July 2014, a company called Smart in Lisbon, Portugal created an advertisement for #WhatAreYouFor campaign, named “FOR a Safer City”.  It is an idea whereby it reflects a person’s dancing moves onto the pedestrians light when it turns red. By doing so, the dancing traffic light entertains the waiting pedestrians while waiting to cross the road.

Here’s the video:

What do you think at this campaign?

Now, take a look at how they made that?

So, what do you think after watching this? Does it still seem like an awesome idea to you? 

Personally, I think this is a good way to entertain and lead pedestrians to cross the streets safely, but it is definitely not a long term plan or the best way! Why?

1. From the second video, we can tell that it’s definitely time consuming to create.

2. If this idea is going to be implemented in elsewhere, the cost will be high.

3. People may get bored after a while.

Your turn,

Tell me what do you think, do you think it is good enough?

6 Ways to grow your business with Blogging

Welcome back everyone!

Some of you might think what’s the point of writing a blog or even think that writing blog is a waste of your time. But do you know that it’s REALLY GOOD for you! It is similar to the content that you post on Facebook or Twitter. No matter what’s the purpose of blogging or reason for posting on social media, you hope to add value on it.

Therefore in this post, I would like to focus on How a blog can help to grow a business!

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Simplest Way of Sharing

It is one of the easiest and simplest way to share your opinions on products, places or people to the world, like what I am doing right now. From a business aspect, you can use blogs to share and promote your brand/ product’s information to readers. At the same time, let customers share their experiences of using your product/ brand to the world.

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Increase Awareness on Your Brand

According to research, those companies that blog have 55% more visitors to their companies’ website in comparison with those who do not blog.

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BLOG can be one of the paths to increase the probability of consumers being able to search for your brand. Therefore, creating a blog for your company or brand would probably help to increase it’s brand awareness.

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Create Free Public Relation

As most of the blogs are able to share or link to other social media, such as Facebook, Twitter and Pinterest, by readers. Thus, if readers find the blog interesting, they are more likely to share it with their family and friends via other social media. In the other words,  a blog can help to create free public relation for your brand or company.

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Able to Tell Your Brand Story

Sometimes, a business might find that it’s hard to tell the world about its story of the brand as they are unable meet all their consumers. So, another benefit of writing a blog for your business is in it’s ability to tell about your brand story to the world. An illustration for this is letting consumers know how does an idea of brand or product come about. By doing so, it allows consumers to relate to the product or story.

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Cost Effective Marketing Investment

Continuing from the point in #3 – creating free public relation, writing a blog can also be a cost effective investment on marketing or promoting your product. This is simply because it’s free to write a blog and you are able to publish it to everyone. Meanwhile, the free public relation helps to decrease the cost of advertisement and make it unnecessary to have a physical store. As every published blog post is a long-term asset that can help a brand or company to build its brand awareness and promote its products and services.

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Build Traffic, Relationship & Sales

Lastly, by doing the steps as mentioned above, it could assists a brand or company to build its website traffic, improve the relationship between the company and consumers as well as increase the sales of product.

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Your turn,

What do you think of Blogging as a method to grow you business?  AND

Do you have a blog for your own business? What benefits has you found from blogging?

Share your opinions with us!

Let the store comes to us.

A thought that NEVER FAILED to appear in my mind whenever I’m waiting for train at the train station…

“What can I do now besides just waiting here?”

As some of you may have the same thought with me, here is a real example that happened in Korean and I sincerely hope that Australia’s supermarkets such as Woolworth and Coles could do the same thing in Melbourne Central station or Flinders station!

In fact, the nation’s second largest discount chain in Korea, known as Tesco Homeplus,  has launched a virtual store in a Seoul subway station. The marketing managers of Tesco Homeplus make use of the advance technologies and digital marketing to expand its market.

I would not talk about how it works, as it will be showed in the video below. But I would like to tell, why should supermarkets innovate and improve their marketing from a physical shop to virtual shop after showing the video.

So, how would it benefit consumers and the supermarket?

For consumers: Fast, Convenience, Save time

As shown in the video, it allows you to do your shopping while you’re waiting for the train, no matter you’re on the way to work or on the way back from work. You’re able to buy things by just carrying your smartphone with the Tesco Homeplus app. In doing this way, we are able to change the waiting time to shopping time, and we can relax more after works or classes as Tesco Homeplus do providing the delivery services. So, OBVIOUSLY,  it is CONVENIENT, FAST and SAVE OUR TIME.

For supermarkets themselves: Increases sales 

If it’s just my assumptions, none of you would believe in what I’m going to say.

So, here is a prove from Tesco Homeplus.

From 2009 to 2010, the number of new registered members on Tesco Homeplus’s online store has increased 76%. At the same time, the online sales for Tesco Homeplus has grew by 130%. On the other hands, the app, which allows consumers to scan and place their orders from Tesco Homeplus, has been downloaded over a million times since it launched. 

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APPARENTLY, their sales has INCREASED and brand awareness INCREASED, WITHOUT increasing the number of stores.

Now, what do you think?

Does it impressed you?

Do you think it is such a good idea? 

Will you use this service if it is available in your country? 

Please feel free to share your opinion with me!

 

A new word born: PHUBBING

What does it mean?

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YES! That’s the meaning of phubbingAre you the one of them?

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QUESTION: How does ‘phubbing’ dealing with digital marketing?

Well, this is a marketing campaign made by Macquarie Dictionary in 2013. That is to show how important is it to have an updated dictionary. As language is always changing, new word born constantly,  all the dictionaries have to be up-to-dated. However, how many of the new version dictionaries will be sold?

Therefore, rather than using the commercial type of advertisements, the marketing managers of Macquarie Dictionary made a documentary video by using the topic that would probably attract everyone in worldwide.  Why do I say so?

As a success advertisement is always depending on the number of people who watch it. In addition, the way that Macquarie Dictionary’s marketing managers used is showing one of the growing social problems in this 21st century – phubbing! In the other words, using the ‘fashionable’ or famous topic, it is much more easier to draw consumers’ attention on the product. In fact, Macquarie Dictionary was doing quite well in this digital marketing campaign and be one of the best marketing campaigns in 2013.

 Yet where and how the word came from? Check it out down there! 

Back to you, what do you think about this? Does it an excellent marketing campaign? Please feel free to comment on it in the comment box below.

More to read here:

Life will NEVER be the same again!

Do you think that? Let’s recall, when you were a little kid…

“Do you have a smartphone to play with when you’re bored?”
“Are you able to shop without stepping out from your house?”
“Do you have anything similar to a smartphone, that would let you do things in a more convenient way?”

Well, for me, there’s were nothing like a smartphone or tablet during my childhood! Perhaps ‘Internet Explorer’ is the only thing that I knew about the internet. However, in recent years, the society has been improving and followed by technologies, marketers start to manage their market through the internet and electronic devices.

Starting from the traditional way, TV / radio advertisement to email, followed by social media such as Websites and now… all the apps on smartphones and tablets. That is all because the world of digital marketing continues to expand and as long as technology continues to develop, digital marketing will follow the path as well.

Here are the four most obvious differences between traditional and digital technologies. 

#1: Watch

Old times     Vs.     Now

Compact disc (CDs) or digital video disc (DVDs) was one of the ways that I used to watch movies in the past. Although they can be played in different types of players, consumers need to spend the time and money to go to the stores and buy the discs.

HOWEVER, a video-sharing website – YOUTUBE founded 9 years ago, is a free worldwide site that allows everyone to share and view videos from any where around the whole.

As everyone in the world likes free stuff and they are now able to free view videos from Youtube. Marketers started to advertise their product by using this site in order to increase their consumer range.

#2: Shop 

     Vs.     

Any shopaholics like me over here? Do you remember when was the last time you went to a shopping centre and shopped? I can’t really remember when was the last time i went shopping in a shopping centre since there are so many online shops like ASOS, Gmarket and Ebay. I prefer to called myself a window shopper than a shopper, as I REALLY LOVE to shop without buying things. So, I would like to thank all those online shops on the fact that I could always ‘shop’ anytime and anywhere without having to buying anything. It has definitely helped me to save a lot of time and energy.

#3: Places or restaurants review

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No doubt, I’m definitely a food lover as well as a travel lover. I remember when I was a little girl, my dad would cut out all the famous places and restaurants from newspapers, and would say to me, “Girl, I will bring you there one day!” and yeah, he did! Till today he still does the same thing. I know what you are thinking right now, “Is that true? Why would people still do that when there are many website which enable you to search for reviews?” It is true as this is what happens when I’m back in my hometown. Of course, when my parents come and visit me in Melbourne, I’M THE BOSS! And I will use ‘my way’ – Trip advisor/ Urban spoon, to search for restaurants or places.

#4: Keeping in touch

Phone     Vs.      hc-social-media-icons-istock-23515213

One more question for you! Can you remember any of your friend’s phone numbers without looking in your phone contact? I bet, you can’t! In the past I was able to memorise almost all of my family members and best friends home contact number. BUT not now anymore. It’s all because we have advance technologies and social media. We can just simply add their details into our phonebook and contact them through social media such as Facebook, twitter and smartphone’s apps. All these improvements in technologies and social media do help us in many ways, don’t you think so? Indeed, marketers have continue to expand their markets through using these digital methods. Hence, the digital marketing world follows in the footsteps of consumers for where they are consumers, they will be marketing!

NOW … Back to you, What do you think? Do you think the changes in technologies has made an impact in your life and how the marketers operate in the market through digital marketing? Please feel free to leave your comment or opinion in the comment section below here.